E-commerce companies in Ireland are transforming how consumers shop andhow businesses operate. The Irish digital commerce market has evolved into a vibrant ecosystem worth between USD 6.31 billion and USD 17.35 billion in 2025, depending on measurement methodology. With over 9,071 businesses operating in the sector, Ireland presents a thriving digital marketplace attracting both international giants and innovative local startups.
This comprehensive guide explores the major players, technology platforms, and emerging trends shaping ecommerce companies in Ireland today.
Understanding the Irish E-Commerce Market Landscape
Ireland’s e-commerce sector has experienced remarkable expansion over the past five years. The market has grown at a CAGR of 7.2% between 2020 and 2024, with projections showing continued growth at 8.7% annually through 2029.
The Irish digital economy is expanding nine times faster than the broader economy, contributing approximately EUR 12.3 billion or 6% of the country’s GDP. This acceleration stems from several factors including high internet penetration, widespread 5G adoption covering 75% of the population, and increasing consumer confidence in online shopping.
For businesses looking to establish or enhance their online presence, partnering with experienced digital marketing agencies can provide strategic advantages in this competitive landscape.
Major Ecommerce Companies in Ireland: Online Retailers
The retail segment of e-commerce companies in Ireland features a diverse mix of international platforms and local champions.
Amazon.co.uk
Amazon dominates Ireland’s online retail space with revenues of USD 740.3 million in 2024. While the company launched Amazon.ie in March 2025 with EUR-priced inventory and one-day delivery promises, Irish consumers have long accessed the platform through its UK site. The launch of the dedicated Irish portal represented Amazon’s response to post-Brexit market dynamics and growing local demand.
Tesco Ireland
As Ireland’s second-largest online retailer, Tesco, i.e., generated USD 314.8 million in 2024. The company has invested heavily in click-and-collect services and digital transformation, maintaining a strong position through local market knowledge and convenience-focused offerings. With a 24.1% grocery market share, Tesco continues to blend physical and digital retail experiences effectively.
Dunnes Stores
Dunnes Stores has undergone a remarkable transformation from budget retailer to premium destination. The family-run business now holds the number one position in Ireland’s grocery retail sector with a 24.1% value share. The company acquired online delivery platform Buymie in February 2023, signaling its commitment to digital commerce expansion.
Currys Ireland
Specializing in electronics and appliances, Currys Ireland ranks among the top five e-commerce companies in Ireland. The retailer combines online shopping with physical showrooms, allowing customers to experience products before purchasing through digital channels.
Shein and Next.ie
The fashion segment shows strong international influence with Shein generating significant revenue alongside traditional retailers like Next.ie. These platforms demonstrate the diverse shopping preferences of Irish consumers across price points and product categories.
E-commerce Platform Providers Serving Irish Businesses
Beyond consumer-facing retailers, numerous technology companies provide the infrastructure powering e-commerce companies in Ireland.
Shopify
Shopify has established itself as the leading platform for Irish businesses selling online. With 12,266 live Shopify stores in Ireland, the platform grew 11% year-over-year in Q3 2025. Shopify’s appeal stems from its all-in-one solution combining hosting, security, payment processing, and an extensive app ecosystem.
The platform’s transparent pricing model and 24/7 customer support make it particularly attractive for small to medium-sized businesses. Irish Shopify stores primarily operate in beauty and fitness (11.8%), with Dublin and Cork serving as the primary business hubs.
WooCommerce
As a WordPress plugin, WooCommerce accounts for 25% of the top 1 million ecommerce sites globally. The platform’s popularity in Ireland stems from its integration with existing WordPress websites, making it ideal for businesses transitioning from informational sites to online stores. Its cost-effectiveness and customization capabilities appeal to businesses requiring specific functionality.
Businesses seeking to optimize their WooCommerce presence can benefit from professional web development services that ensure proper configuration and performance.
Magento
Magento serves larger enterprises requiring extensive customization and multi-location capabilities. The platform’s flexibility in handling multiple currencies, languages, and pricing structures makes it suitable for Irish businesses targeting international markets. However, Magento demands more technical expertise and typically requires third-party developer assistance.
Irish Ecommerce Startups and Technology Innovators
Ireland’s startup ecosystem has produced several notable ecommerce companies in Ireland that are reshaping digital commerce.
Wayflyer
Founded in 2019, Wayflyer provides revenue-based financing and marketing analytics to ecommerce businesses. The company has raised USD 1.9 billion in funding, making it one of Ireland’s most successful fintech startups. Wayflyer’s model injects working capital into high-potential merchants, enabling them to scale without diluting equity.
ShopBox AI
This Dublin-based startup won the eCommerce Software Tool of the Year award and was listed among ThinkBusiness.ie’s, Hot 100 Irish Start-ups to Watch in 2025. ShopBox AI helps retailers compete with data-driven giants by providing advanced analytics and automation tools.
Unturn
Founded in 2024, Unturn transforms the post-purchase experience for ecommerce businesses. The platform streamlines returns, exchanges, and customer support using AI-powered automation, addressing one of the most challenging aspects of online retail.
StoreHero
Launched in 2022, StoreHero provides ecommerce analytics to help online retailers understand profitability and optimize performance across platforms like Shopify and WooCommerce. The platform offers real-time data and performance benchmarking tools essential for data-driven decision-making.
Tipple
Tipple raised EUR 4 million in seed funding in April 2025, demonstrating strong investor confidence in innovative e-commerce solutions. The startup focuses on enhancing platform capabilities and expanding into new markets.
Service Providers and Agencies Supporting E-commerce Growth
Numerous specialized agencies help e-commerce companies in Ireland optimize their digital presence and marketing effectiveness.
Thooja ranks as Ireland’s #1 Shopify Agency on Clutch, specializing in ecommerce website design, SEO, and email marketing for sustainable brands. The Dublin-based agency has successfully migrated businesses from WooCommerce to Shopify, helping brands scale their online revenue.
Other notable agencies include Ryco Marketing, Portview Digital, and Monsoon Consulting, each offering specialized expertise in platform development, digital strategy, and enterprise ecommerce solutions.
For businesses requiring comprehensive online marketing strategies, SEO services, and Google Ads management can significantly enhance visibility and conversions.
Market Trends Shaping Ecommerce Companies in Ireland
Mobile Commerce Dominance
With 5G coverage reaching 75% of Ireland’s population, mobile commerce has become the dominant force in online retail. One in four online purchases in Ireland is made via a mobile app. This trend requires businesses to prioritize mobile-friendly platforms and optimize the mobile checkout experience.
Digital Services Act Impact
The post-2024 rollout of the Digital Services Act increased Irish consumer trust in online shopping to 78%, up from 65% a year earlier. Dispute-resolution times fell, and chargebacks dropped 31%, creating a trust dividend that directly lowers customer acquisition costs.
Contactless Payment Evolution
Bank of Ireland data shows a 34% surge in contactless volumes after the limit moved to EUR 50 in 2025. Instant settlement rails have removed payment friction points that historically deterred large online purchases, enabling higher average order values.
Cross-Border Shopping
Despite post-Brexit frictions, 38% of Irish consumers still buy internationally. EU Digital Markets Act harmonization makes continental purchases seamless, positioning Ireland as a UK-EU bridge market.
Subscription Models Growth
Subscription-based ecommerce is gaining traction, particularly among younger demographics. 42% of 16-to-24-year-olds are subscribed to at least one online service, reflecting a shift toward convenience-driven consumption patterns.
Consumer Behavior and Shopping Patterns
Irish consumers demonstrate strong purchasing power with an average revenue per user of USD 2,300. This places Ireland among the most active e-commerce markets relative to its size.
The add-to-cart rate for Irish ecommerce stood at 10.0-10.5% in 2024, while cart abandonment remained at 72.5-73.0%. These metrics underscore the importance of optimizing checkout processes and implementing abandoned cart recovery strategies.
Fourteen percent of internet users in Ireland ordered meal kits, recipe boxes, or groceries online in the first half of 2024, up from 10% in 2023. This growth in online grocery shopping demonstrates sustained consumer preference for digital convenience.
Competitive Dynamics Among Ecommerce Companies in Ireland
The Irish ecommerce landscape features high and increasing competition. The three biggest players, Etsy Ireland Unlimited, Amazon.com Inc, and ASOS plc, compete across different product categories.
Collectively, Amazon, Tesco, and Shein account for 27.4% of the ecommerce market share of the top 100 ecommerce stores in Ireland. This concentration leaves substantial market share for specialized retailers and niche players.
Local retailers have successfully defended market share through click-and-collect convenience, local merchandising, and superior customer service. Dunnes Stores and Tesco demonstrate that understanding the local market and providing personalized service create competitive advantages against international platforms.
Technology Adoption and Innovation
Irish ecommerce companies are embracing advanced technologies to enhance operational efficiency and customer experience.
SuperValu’s adoption of Tally shelf-scanning robots illustrates how traditional grocers weaponize technology for improved stock accuracy and fulfillment speed. Retailers are investing in AI-driven inventory management, digital loyalty programs, and enhanced click-and-collect services.
Payment innovation has become a battlefield differentiator. Digital wallets and alternative payment solutions continue gaining ground, while enhanced security features build consumer confidence. The rapid adoption of these technologies requires businesses to stay current with payment processing capabilities.
Companies requiring robust ecommerce solutions can leverage modern platforms that integrate seamlessly with payment processors, inventory systems, and marketing tools.
Challenges Facing Ecommerce Companies in Ireland
Despite robust growth, e-commerce companies in Ireland face several challenges. Brexit has created VAT and customs complexities for UK-based transactions, though Amazon’s Irish warehouse establishment in April 2022 has partially addressed these issues.
Rising customer acquisition costs require businesses to optimize their Facebook advertising and other marketing channels for maximum ROI. The need for efficient customer acquisition becomes more critical as the market matures.
Cart abandonment rates of over 72% highlight the importance of streamlining checkout processes, offering multiple payment options, and implementing retargeting strategies. Slow checkout experiences and poor mobile navigation remain top contributors to abandoned carts.
Future Outlook for Irish E-commerce
The Irish ecommerce market is projected to grow from USD 6.31 billion in 2025 to USD 10.27 billion by 2030, representing an 8.71% CAGR. This growth trajectory positions Ireland as an attractive market for both established players and new entrants.
Emerging opportunities include enhanced personalization through AI, augmented reality shopping experiences, voice commerce, and sustainable ecommerce practices. Social commerce will continue expanding as platforms like Instagram and TikTok enhance their shopping features.
The integration of offline and online experiences will deepen, with businesses investing in omnichannel strategies that provide seamless customer journeys across touchpoints. Ireland’s position as a tech hub with strong regulatory frameworks creates favorable conditions for innovation in digital commerce.
Strategic Considerations for Businesses
For businesses evaluating their e-commerce strategy, several factors warrant consideration. Platform selection should align with business size, technical capabilities, and growth objectives. Shopify suits businesses prioritizing ease of use, while WooCommerce appeals to WordPress users seeking customization.
Investment in mobile optimization is non-negotiable given mobile commerce dominance. Businesses must ensure responsive design, fast loading times, and streamlined mobile checkout experiences.
Leveraging local expertise through partnerships with Irish e-commerce agencies and service providers can accelerate growth. These specialists understand local consumer behavior, regulatory requirements, and effective marketing strategies for the Irish market.
Building trust through transparent policies, secure payment processing, and responsive customer service differentiates successful e-commerce companies in Ireland. The Digital Services Act framework provides consumer protection that builds confidence in online transactions.
For comprehensive digital strategy development, businesses can explore free consultation services to identify optimal approaches for their specific situations.
Conclusion
E-commerce companies in Ireland operate in a dynamic, rapidly evolving marketplace characterized by strong growth fundamentals and increasing sophistication. From international giants like Amazon and Tesco to innovative startups like Wayflyer and Unturn, the ecosystem demonstrates remarkable diversity and vitality.
The combination of high internet penetration, advanced mobile infrastructure, supportive regulatory frameworks, and strong consumer purchasing power creates exceptional conditions for digital commerce. Businesses that embrace mobile optimization, leverage data analytics, and deliver superior customer experiences will thrive in this competitive landscape.
As Ireland’s e-commerce sector continues its upward trajectory toward USD 10 billion by 2030, opportunities abound for businesses willing to invest in technology, understand local market dynamics, and adapt to evolving consumer preferences. The future of Irish ecommerce belongs to companies that blend innovation with customer-centricity, creating seamless digital experiences that meet the needs of increasingly sophisticated online shoppers.
